The New Asia by David James & Rajeev Merchant
Business Strategies for the Economic Region that is Shaking Up the World
The world’s economic center is increasingly shifting from North America and Europe to Asia. This timely guide provides the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world.
To grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines 16 nations driving the explosive economic growth of Asia. It shows how to apply a “Five Factors” analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It goes a step further, offering insights and strategies to assess opportunities in Asia and achieve success there in the years ahead.
This comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.
June 2013, 224 pp, 6 1/8×9 1/4
Print and digital book available on Amazon